By this point in the pandemic, hand sanitizer is possibly one of the most maddening essentials. Dispensed in goopy textures with long-lasting residues, along with “moisturizing” formulations that strip, dry, and preserve your hands like beef jerky, these clinical fragrances remind you of the healthcare settings you mostly want to avoid.

Enough already.

With great fervor and first-hand frustration, the team at Interact coupled our strategic branding experience for food and beverage products with our desire to break into the beauty space as an opportunity to rebuild the world of sanitizer.