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Sweet Dreams, Burrito Lovers; Taco Bell Releases A Bedtime Story

by Chloe Gordon on 10/21/2021 | 2 Minute Read

For many creatures of the world, the few hours between waking up and lunchtime are a continuous blur. Sure, we're all taught that breakfast is the most important meal of the day, but how are we supposed to muster the brainpower to fuel ourselves when we're still half asleep and under-caffeinated. We simply can’t. 

Luckily and fortuitously, Taco Bell understands the breakfast dilemma we all face. And while once the villain, due to the removal of beloved breakfast items off their menu, the fast-food chain has redeemed themselves by bringing back their line of toasted breakfast burritos including drool-worthy items such as the Cheesy Toasted Breakfast Burrito, Hash Brown Toasted Breakfast Burrito, and Grande Toasted Breakfast Burrito.

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Yes, these burritos are enough to turn us into early risers and fresh-faced morning people, but Taco Bell is smart enough to know that it might take more than burritos. Therefore, the brand has released a bedtime tale for adults titled Sleep Tight, Get That Bite: A Taco Bell Bedtime Story for Adults.

Within the pages, you'll find tips and tricks, in a rhyming format, of course, that describe simple steps to getting a good night's rest so you can be effortlessly ready to grab a burrito at the break of dawn. "Roll yourself up into a burrito, like so, melt into a cheesy state of mind, let go." 

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And if a bedtime story wasn't enough, Taco Bell has also released a collection of sleepwear items, including Taco Slippers, Hot Sauce Packet Blanket, and pajama sets. Furthermore, the brand understands night owls have a hard time waking up, so on October 21, the brand has created a wake-up call service that calls Taco Bell lovers and reminds them to wake up in time to get their hands on a hearty breakfast burrito. Just text "Wake Up" to 1-866-WAKEUP3 to receive a pre-recorded call that doubles as a breakfast alarm. 

So, sweet dreams, burrito lovers. 

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Editorial photograph

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