The Dieline Awards 2018 - Student: Wise Patagonia
by Natalie Mouradian on 04/30/2018 | 2 Minute Read
Wise is a brand of body care products that take the core values and beliefs of the Patagonia consumer in mind by offering responsibly sourced body care products. Wise believes that small changes can lead to big differences, so that’s why the products and the packages are derived from nature so they can return to nature.The products chosen are inspired by what a tired body needs when returning from the great outdoors. Body salts to rest your muscles, soap and shampoo to get you clean, a lotion bar to get your skin nourished and deodorant to keep you fresh.
This project is a response to how consumerism is affecting the environment. When only 1 in 5 people consistently recycle items from the bathroom, the need for sustainable packaging has never been higher. The materials used in this project would, therefore, be paper pulp made by 100% post-consumer waste, stoneware ceramic jars with lids made of wood that is FSC certified. I hope that by placing everyday products such as shampoo, soap and lotion inside packages like paper pulp that the public understands that these everyday items don't need to be covered in plastic. I'm also hoping to inspire a second life mentality by making the jars suitable for repurposing for other uses.
Designed By: Lovisa BoucherSchool: Art Center College of DesignInstructors: Andrew Gibbs, Jessica DeseoLocation: Pasadena, California