AlpineAire Foods was in need of a holistic package re-design and commissioned Capsule to take on this design overhaul. The new AlpineAire visual language is fresh and sophisticated. The color palette is soothing and has an earthy feel to it. The photography on the packaging also captures the brand personality and the consumer, an adventurous person in need of hydrated foods for their outdoor activities.

The investment and new design for AlpineAire Foods since it’s launch has seen an increase in sales. The updated strategy, identity and packaging system positions AlpineAire as a leader at retail.