Crème de cassis is a sweet, dark red liqueur made from blackcurrants, and C. Cassis is the first cassis producer to hit the RTD canned cocktail market. The blue can and funky illustration instantly differentiate this can, creating a more holistic design sentiment. The design team noted, “For the CC Spritz, we wanted to stay within the same clean, bold graphic style that was established with our original C. Cassis liqueur, so we focused on translating our bubbly “C” and signature blue color to the can format.”

C. Cassis introduces a new generation of US drinkers to this iconic blackcurrant liqueur with the brand’s first canned product, the ‘CC Spritz’. Each can is a sparkling expression of the original C. Cassis liqueur, now perfectly mixed with seltzer for a carbonated bevy. It’s an all natural 5.4% low ABV read-to-go drink, sparking the feeling of lazy summer afternoons by the river.