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Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Tostitos’ vibrant, “field to bag” brand refresh follows the lead of stablemate Lay’s, with PepsiCo’s in-house design team pivoting to lively illustrations and a transparent window to showcase its traditional nixtamalized corn masa.
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Pack of the Month: You Shouldn’t Take Candy from Strangers Unless It’s a Brand Called Strangers
Auge Design breaks all the candy branding rules with Strangers, our March 2026 Pack of the Month. Forget literal fruit illustrations—this renegade pharmaceutical packaging uses grainy gradients, tactile embossing, and a dark copy strategy to sell spiced, adult flavors.
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Johnny Depp’s Three Hearts Rum is a Masterclass in Celebrity Hubris
Johnny Depp enters the spirits world with “Three Hearts Rum,” an artisanal Caribbean release that feels less like a refined spirit and more like a leftover prop from a Pirates of the Caribbean set. From the tattoo-inspired symbolism to the leather-and-bead bottle charms, we dive into why this “creative director” turn by Depp is a…
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Bish Is a Nutrition Bar That Finally Speaks to the Girlies
Wellness branding has long borrowed from the visual language of the pharmaceutical world. It’s the easy, obvious choice. Think all pale palettes and blunt minimalism, but Bish has a design that’s far bolder, aligning itself with a broader cultural turn toward identity-driven design. Bish is a new way of thinking about the nutrition bar. Where…
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Adding Fake Eyes To Takeout Containers Might Stop Seagulls From Stealing Your Lunch
Researchers in the UK found that adding “eyes” to takeout containers drastically reduces seagull theft. Is this simple design tweak the future of coastal food packaging?
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Daniel Irizarry Offers aTypographic Self-Portrait with ‘Between Worlds’
Creative director Daniel Irizarry explores the “neither here nor there” tension of Puerto Rican identity in his latest project, Between Worlds, with a typographic self-portrait that translates the cultural duality of the 6 million Puerto Ricans living in the U.S. stateside into a series of expressive typefaces.
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Center Leads a Strategic Identity Refresh for Quip
Quip taps creative agency Center for a comprehensive brand refresh. From the custom “Quip Sans” typeface to a vibrant new color palette and shape language, the updated flexible identity system evolves the DTC pioneer for the retail shelf—all while keeping its original logo intact.
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Louie Psihoyos On His Latest Netflix Doc, ‘The Plastic Detox,’ and Why You Need To Care About Microplastics
Can a plastic detox save human fertility? Academy Award-winning director Louie Psihoyos (The Cove) dives into his provocative new Netflix documentary, The Plastic Detox.
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Good Times are Within Reach, the New Hard Iced Tea Brand that Celebrates Easy Living
For too long, the hard iced tea category has been defined by overly-sweet, legacy brands that lack a modern edge. Enter Reach: a refreshing new brand from Public House Studios and Cool Brewing. Built on the easy living ethos of Ontario, Canada, Reach uses a comic-book illustration style that turns the can into a classic…
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