In 2020, Kraft discovered that 56% of parents had served their children Mac and Cheese for breakfast. In fact, Kraft removed the word “dinner” from its packaging, officially making Mac and Cheese an anytime meal.

Another food most associated with a particular meal is breakfast cereal. Who hasn’t poured a bowl of cereal for dinner? Even Kellogg’s CEO, Gary Pilnick, now suggests cornflakes for dinner to consumers struggling against rising prices on almost everything.