Cacao has such a rich, sacred history that it’s actually pretty wild how accessible and widespread it’s become in the past century or so. While the beloved bean is still used in ceremonial practice all the time, it’s much more commonplace for it to be a nice little treat. However, when you get really good chocolate, that religious connection to it makes all the more immediate sense. A really well done bar or box feels all the more worth really savoring and even saving for special occasions.
That kind of approach is immediately apparent in Troubadour’s majestic branding for Kobah chocolate, a regal Mexican brand with a deep connection to the spiritual history of cacao. Solar hues of burnt orange and gold are recurring motifs in Kobah’s packaging, which announces itself with big, confident sans serif, shiny foil accents, and stunning layered embossing techniques. The brand’s gold, Matisse-esque logo illustration is especially impressive placed delicately at the center of the visually striking bar design, leaving behind a final product that can truly call itself divine
