The iconic French supermarket brand Mousline has a brand new identity courtesy of the agency Marks. The potato-centered company uses bright, primary colors, sleek graphics, and a fun, yet mature bespoke typeface to freshen up their classic look.
While the new wordmark is a bit more modern and clean-cut than its predecessors, it still retains the earnest, slightly scripted look consumers know and love. While the dot on the i has been stylized for a long time, we love that the redesign made it more potato-ey than ever.
