• Studio Chong refreshes novelty goods brand Bubblegum Stuff.
• The update highlights Bubblegum Stuff’s silly nature and comes as the company pivots from retail supplier to standalone brand.

Sometimes, you don’t need an important mission or cause to start a company. The world needs silly novelties, too. Think downright “dumb” objects designed to induce laughter, perfect for gifting.

We could all use a break from the seriousness of the world, after all.