Finding a balance between inspiring adults to purchase a healthy snack while simultaneously convincing kids that the snack is tasty is no small task. So Kingdom & Sparrow worked with Snackzilla to create packaging for the brand’s healthy yet delicious snack. The packaging uses an illustrated character as the primary visual within the design, creating a delightful and playful packaging system that will entice any demographic to at least give the bar a chance.
THE CHALLENGE
