Wumi, a range of plant-based personal care products created entirely for the vulva and manufactured sustainably in France, is inspired by the history of women gathering together to share their hygiene secrets during ancient bathing rituals.
Intended to be less of a secret and more of the norm to share these secrets, Wumi worked with both Yarza Twins and Apropos Agency to create packaging for their line that’s elevated and sophisticated. Using just the innuendo-provoking yet straightforward slit, the packaging is sleek, defined, and clear.
While the two products are packaged differently, the color scheme and slit are seen throughout both, creating a defined branding system yet a compelling line. The minty hue is evocative of cleanliness and a sense of naturalness, perfect for a product promising both.
