CALM, The Campaign Against Living Miserably, is a movement against suicide. The program offers a free and confidential helpline and website, offers community services to help those affected spread their messages, and creates campaigns with community members.

The founder of Black Storm Brewery, Paul Hughes, was inspired to help raise awareness through a campaign initiative after a close friend committed suicide. Because he already was the brewery’s founder, it was a natural fit to combine his beer audience with the awareness initiative.

The campaign created 12 beers, and all of the profits will go to the support of CALM. Each of the 12 beers is nestled inside a beautifully designed can, radiating warmth, calmness, and welcoming characteristics. The color scheme used throughout falls into the calming theme, perfectly fit for the charity they support.