Designed by Lavernia & Cienfuegos, The Great Fusion’s packaging is holistic and distinct. Inspired by the three main ingredients: Hemp, Cica, and Oats, the main graphical elements are three circles representing each. This beauty line takes a darker, dusky approach, instantly setting the line apart from a current, bright, and light direction.
Global project where all the communication elements of the brand have been designed: naming, logo, visual identity, packaging, photography art direction and website. The Great Fusion is an indie beauty brand that considers the individual as a whole and offers products that promote calm and inner peace by acting on the skin, so that external care also becomes a moment to seek personal balance. and inner care.
