With the Super Bowl comes the best of football, obviously. But more than just sports balls and rowdy fans, the annual championship brings the finest in advertising and packaging. So in light of the big game this Sunday, PepsiCo has released limited-edition Super Bowl bottles that are only available in Southern California leading up to the game.

Because this year’s Super Bowl will be in Inglewood, California, the can’s design focuses on celebrating the unique experiences of LA’s cultural icons. The gold and blue color palette is refined and has a premium look. Additionally, we appreciate the Alumitek bottle in place of a plastic one; the sustainability element doesn’t go unnoticed.