By: Bill McCool
As the saying goes, if it ain’t broke, don’t fix it…but you might have to make the bottle a teensy-bit smaller.
In response to the UK’s upcoming sugar tax set to go into effect this April, Coca-Cola has decided to shrink the size of their offerings from 1.75 liters to 1.5 liters. Rather than alter Coke’s long-standing tried and true formula, they opted to raise their prices while packaging it inside a smaller bottle.
