Small Coke, Please: How a Sugar Tax is Affecting Drink Companies

Published

January 18, 2018

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By: Bill McCool

As the saying goes, if it ain’t broke, don’t fix it…but you might have to make the bottle a teensy-bit smaller.

In response to the UK’s upcoming sugar tax set to go into effect this April, Coca-Cola has decided to shrink the size of their offerings from 1.75 liters to 1.5 liters. Rather than alter Coke’s long-standing tried and true formula, they opted to raise their prices while packaging it inside a smaller bottle.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.