- RTD cocktails often trade convenience for quality, and drinking from an aluminum can doesn’t match the experience.
- Kocktail has launched a new line of premade libations made with premium spirits, served in reusable, attractive glasses.
Ready-to-Drink (RTD) cocktails are popular because the format offers pure convenience. Your favorite cocktail likely requires several ingredients, and people don’t always want the hassle of sourcing everything themselves when they want one or two drinks to wind down. They’re also portable, so you can toss them in a bag or cooler and enjoy them anywhere.
In most cases, however, RTD cocktails don’t taste as good as their freshly prepared counterparts, as they aren’t often made with premium spirits. You also lose some of the experience when you sip from an aluminum can instead of a glass. Plus, you can’t easily garnish an aluminum can, and garnishes often contribute significantly to a cocktail’s flavor.
