• Caddy Classics has launched a line of golf tees with packaging designed to look like classic cigarette packs

At the risk of perpetuating our culture’s very dangerous infatuation with the cigarette aesthetic, savvy design remains savvy design, and Caddy Classics is simply too clever to ignore.

The thing about cigarettes is that their packaging rocks. It’s undeniable—a pocket-sized box that perfectly fits in the palm of your hand with an attached lid that flips up at an angle is inherently satisfying and, ultimately, just some solidly nice design. The form is ripe for riffing, especially given the iconicity of cigarette pack aesthetics, and it’s high time a brand like Caddy Classics took advantage of it.