Seabrook and Robot Food collaborate to rebrand this fun chip line. The rebrand brings bold colorful shapes that are reflect the stripes in their crinkle cut chips.

Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland and build brand value in a category driven by price and promotion.