• Creating inclusive packaging has become a crucial requirement for Microsoft packaging designers since 2018, when they first released their Xbox Adaptive Controller.
• Kevin Marshall, senior director of packaging and content at Microsoft, explains how and why inclusive packaging has become a core principle for his team.

For plenty of folks, gaming is a popular pastime. It’s fairly simple to grab a device like a smartphone or tablet, or a wireless game controller, sit in front of our TV, and get into the action.

That is, if you don’t have a disability that prevents you from using conventional controls. In 2018, Xbox addressed gaming accessibility with its adaptive controller. The device features two large buttons and a few smaller ones on the face, but can be customized with a series of different switches or other devices as inputs, all tailored to the individual gamer’s needs.