Bill Rebholz Brings His Distinct Illustration Style to the World of CPG

Published

October 15, 2026

Filed under

Beverage Packaging, Interviews, Vintage Packaging, Wine & Champagne Packaging

Illustrator Bill Rebholz is an illustrator and painter by trade, but is now bringing those skills to wine and soda labels
Rebholz has turned his obsession with CPG items in his paintings and illustrations into designing for the CPG space, working with brands like Ggiata on labels for their line of sodas

Bill Rebholz isn’t a packaging designer, but he’s designed some pretty damn good packaging.

He’s an illustrator by trade, with a background in graffiti, sign painting, and mural painting, and all of these skills ladder up to make his distinctive illustration style the ideal fodder for graphic packaging. For the right brands, that is, helmed by those who appreciate the unique Rebholz aesthetic that’s all about exaggerated and distorted proportions, bold geometric interpretations, and jaunty hand-lettering that’s filled with character.

Charlotte Beach

Charlotte Beach is a New England expat with a cat named Joan Cusack. She’s a former professional soccer player turned writer, sign painter, and vintage clothing connoisseur now living in Los Angeles. She studied writing and visual arts at Brown University, and is currently finishing up the legendary Sign Graphics course at Los Angeles Trade Tech College. The daughter of two newspaper reporters, Charlotte has a penchant for retro handcrafts and snappy sentences.