Did Pirate’s Booty Just Walk the Plank With Its Latest Refresh?
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When a brand you’ve known since childhood decides to suddenly rebrand after decades of a consistent look, there’s only one way to describe it.
Emotional whiplash.
Pirate’s Booty, the white cheddar puff that’s been tucked into lunch boxes since 1987, just got its most significant rebrand since founder Robert Ehrlich first dreamed it up as a healthier alternative to the junk food of the time.
1 response to “Did Pirate’s Booty Just Walk the Plank With Its Latest Refresh?”
It definately loses some of it’s charm but I can deal with it. A couple things I might look at though. It reads Pirate’s Booty Puffs, Saying Booty Puffs makes me want to chuckle a little…The Aged White Cheddar, it doesn’t feel white or aged or cheesy like the orginal. Not sure exactly what’s at play but this update is not as cheesy lol