In shocking news, Starbucks’ Pink Drink turned ten this year. Had you asked me when it launched if the Pepto-Bismol-hued coconut milk and freeze-dried strawberry drink would have stuck around this long, I’d have rolled my eyes and laughed at you. 

But I’ll admit when I’m wrong, and in this case, I very much would have been. 

That said, it caught my eye recently that Dunkin’ wrangled Kylie Jenner for a “King Kylie” collection built around its very own pink offering. Starbucks responded not with a celebrity but with Bearista, its own bear mascot, launched on July 13th, which stretched across tumblers, hair clips, and hats. And then, not to be outdone by other “coffee” behemoths, there’s Blank Street with its Miami Vice Matcha, a summer seasonal blend of ceremonial matcha, coconut milk, strawberry, and pineapple, as well as the Strawberry Shortcake Matcha.