Fragrance packaging is loosening its grip on how it should look, and Octopus jumps straight into maximalism and a big personality with products that look collectible before they are even opened.

Opposite builds the range around crisp white cartons and a recurring red hue, then lets surreal objects like melting ice cream, tangled cassette tapes, cacti, boxing gloves, scorpions, crystals, and sports cars serve as visual riddles for each scent. A controlled clash makes Octopus so refreshing in fragrance; even the angular glass bottle and oversized red closure turn the entire system into an expressive argument that luxury can be strange and humorous while still being beautifully considered.