Trevi, a hydration brand known for its flavored electrolyte drink mixes, launches its first Halloween limited edition, bringing Tiger’s Blood and Blood Orange together. Chris Ganz takes the packaging straight into a vintage horror world, pairing a sinister black-and-blood-red palette with Gothic lettering and a glowing crimson droplet. The real creativity lies in the coffin-shaped outer box, complete with a border of tiny blood drops and cheeky messages like “Hydrate or Die drate” and “Open Me… If You Dare.”
While electrolyte packaging usually competes through athletic energy and functional claims, Trevi borrows from old horror posters to make hydration theatrical. It shows how seasonal CPG packaging can become collectible.
