What began as a limited-edition Christmas gift for exclusive clientele quickly became a mass-produced gin. BOLD BRANDS designed the mandarin gin packaging, and the use of snow-capped mandarin illustrations and elevated typography beautifully balanced with the more rustic paper choices. Despite now being mass-produced, the packaging design feels intimately gift-able.

MV Group is one of the largest strong beverage producers in Lithuania. They followed the idea of creating limited edition packaging product as Christmas gift for their exclusive clientele. Our task was to create exclusive packaging idea as well as primary and secondary packaging construction and design.