When you think of future food, you might imagine products like Soylent, Oliphen, or even supplements like Abacus. But what about future food for your pup?

That’s where ROCKETO comes in. The food closely mimics how a dog might eat in the wild, but everything upgraded with super nutrients which help dogs survive in a modern environment. The food is free of toxins and made using ingredients only in their natural form. What makes ROCKETO really stand out, though, is its packaging.

“Tins are not the most sexy packaging to work with,” commented Arunas Matacius at SHOO NATURAL. It might not have been their first choice of packaging, but it was viewed, instead, as a challenge. “Tins are usually considered to be for ‘leftover’ products, we had to upgrade the packaging to represent high-end organic dog food inside. That is how minimalism and colors got their part on packaging.”