Lay Day Is Taking The No-Frills Approach And It’s Working

Published

Instant coffee brand LAY DAY’s packaging is bold and straight to the point with design by makebardo. Sticking to the traditional shades of brown, cream, and white, inspired by the beverage, creates a gorgeous aesthetic. Utilizing the bold typeface makes an impact, plus the no-frills and no-nonsense approach are just what you need the morning when all you want is a big cup of joe and nothing else.

Editorial photograph

LAY DAY is a premium instant coffee roasted, brewed, and freeze-dried in New Zealand. A single origin from Papua New Guinea coffee beans — Ethically sourced. 100% arabica beans – Speciality coffee.