Johnson & Johnson Announces Major Brand Refresh (And, Yes, There’s a New Non-Cursive Logo)

Published

September 15, 2023

Filed under

Beauty & Health Packaging, For Brands, Redesigns

Pharmaceutical and medical technology company Johnson & Johnson is one of the oldest running brands in operation, using some form of its script logo since 1886, one based on co-founder James Wood Johnson’s signature.

Yesterday, that all went away as the brand decided to replace its handwritten logo with something much more modern.

Since 2021, Johnson & Johnson has been moving away from consumer healthcare, spinning off brands like Benadryl, Band-Aid, and Listerine into a new, separate company called Kenvue. The new logo reflects the recent focus on pharma and medical technology. Johnson & Johnson’s pharmaceutical segment, Janssen, will also be renamed Johnson & Johnson Innovative Medicine.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.