Xiongbo Deng’s packaging design for Jinmailang Handmade Noodles is a visual delight. The red hue of the packaging, complemented by elegant gold foil accents, immediately catches the eye. The design cleverly depicts a ramen noodle house, with an illustration of a chef in action behind the curtain. It’s a playful yet refined approach that immerses customers in the experience, instantly conveying the noodles’ deliciousness and the ingredients’ freshness.
This is the packaging design of a series of noodles, named “Jinmailang Handmade Noodles”. The selling point of this kind of noodles is that it is comparable to the taste of handmade noodles. So we designed the packaging box to look like a ramen noodle house. People can see that behind the curtain there are chefs processing noodles, so that people can feel the strength of noodles and the freshness of ingredients at the first time.
