Conceived by students Artero Julia, Baeck Ángeles, Suaya Florencia for a project, Instance brings your scent to life through your Instagram feed. That’s right, the photographs and your memories are the building blocks to your own personal fragrance.

“The brief, to create a revolution in personal care. The new product development is a customizable scent/pack based on someone’s digital feed.”

“In order to customize and personalize a deodorant to Rexona’s each brand ambassador, a unique scent has been created based on each one’s experiences, travels, preferred colors and style which are reflected in his/her Instagram digital feed.