Who knew a take out bag could be a statement piece? We love this brand refresh for HUXTABURGER that asks consumers — Are you with us?
“Born in the restaurant and embraced by the cool kids. HUXTABURGER is one of the originals. Boasting the claim that WE OWN TASTE. They confidently proclaim this because their food and credentials have been meticulously honed, refined and crafted, not over months or even years, but through decades of hard work. We are united with our HUXTAMERS in the belief that we all have the potential to push AND DO more, CHAMPION A WAY OF LIFE, brave new territory and drop the clutch on the flavour highway, leaving a pile of greasy napkins in our wake. Smash a burger. Smash life. …are you with us?
The objective for the brand refresh was to provide renewed internal confidence, allowing Huxtaburger to confidently expand its offer into a franchise model.
