Design student Kimberly Cosgrove saw that the beer industry had largely failed when it comes to marketing their brews to women.
Named for the scientist who unearthed the preservative nature of hops, the concept design for Holly Hops seeks to honor the role women played in all things beer, as well as other inspirational and groundbreaking women.
“Beer has a rich history that began with women as some of the original brewmasters. All of that changed by 1700 when men discovered its incredible business potential, creating new laws, offensive propaganda, and guilds to push women out.
