Heritage Unleashed With Grande Studio’s Crafted Design for Moritz Red IPA Packaging

Published

January 25, 2024

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Grande Studio’s Moritz Red IPA packaging, inspired by the beer brand’s rich history since 1856, features a graphic code drawn from old account books and ink stamps. Launched in 2020 as the first in the Cerveses de la Fàbrica Moritz collection, the Red IPA’s toasted color and ruby highlights are elegantly presented. The design pays homage to founder Louis Moritz Trautmann and enhances brand visibility in the specialty sector. With three hop varieties, pale, caramelized, and roasted malts, Moritz Red IPA offers a distinctive India Pale Ale experience, highlighted by thick and adherent foam and a persistent bitterness typical of the style.

Editorial photograph

Moritz is a beer brand established in Barcelona in 1856. It was relaunched in 2004 and remains in production to this day. The brewery is located on Ronda de Sant Antoni in Barcelona and was founded by Louis Moritz Trautmann, a Frenchman from Alsace. Moritz aimed to promote a beer culture through creativity and innovation. They created unique beer varieties exclusively available at Fàbrica Moritz Barcelona.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover