HAGA’s packaging design for MADAM Lindinha Lucas beer brand transcends the challenges of incorporating a female image, opting instead to celebrate and empower women in an artistic and sophisticated manner. The decision to spotlight women as the show’s star is visually compelling and navigates the delicate balance of creating an appeal that resonates with all.
The new logo, a MADAM’s autograph featuring a single-line lady drawing cradling a hop flower, encapsulates the brand’s essence. Inspired by show tickets, the labels evoke the performance ambiance, with carefully crafted copy and a radial graphic indicating the final consumption date. The art deco custom font and clean illustration style round out the identity, inviting consumers to let the captivating show begin.
