‘The age of artificial is over’. More and more companies are learning (the hard way) that consumers, especially Gen X and Millennials are more incline to seek out un-artificial products. Founders of FOUND Beverage Co, Onur Kece & Mark DeLuca made sure that not only their product is 100% pure, every other component that supports the product has to follow that decision, including the bottle. Without using paper or plastic labeling, FOUND prints their information right onto the bottles. Why? “Because as the world’s first carbon neutral bev. co. that’s what we have to do.” By doing so they do not only save a tree after every 40,000 bottles made – without the labels they allow the beautiful natural color of the product to show through.

As part of a global rebrand of the entire portfolio, FOUND has also launched a unique range of Sparkling Mineral Water Infusions. “The range includes a combination of unique, premium and popular flavors that manifest in a range of beverages that are a global first: Cucumber & Mint, Lemon, Apple & Cinnamon, Elderflower and Natural Sparkling Mineral Water.