Chokotoff was first created by Côte d’Or in Belgium back in 1934, and decades later it’s become a family staple in Romania. After more than fifteen years without a real update, Dragon Rouge refreshed it around the idea of being together. The new wordmark is a warm cream script with softer, handwritten loops, like a name on a birthday card. 

I love that Dragon Rouge didn’t try to make Chokotoff something overly modern. After years of legacy brand rebrands sparking public backlash, this is a smart reminder that the best refresh feels like it was always there. The wrapper still looks like the candy your grandmother kept in a dish, just not as stale. It’s a lesson we all need: not to overdo it just for the sake of it.