• Ely Body is a new Turkish body-care company launching in 2027.
• The packaging and branding are designed by Jo Curti Studio and draw inspiration from the Memphis design movement of the 1980s.

The Memphis postmodern design movement emerged in the 1980s and replaced the popularity of earth tones with bright colors, clashing patterns, and asymmetrical shapes. The movement would outlive the Memphis Group, which disbanded in 1987, and continues to inspire designers today.

Ely Body is another example of how much Memphis still inspires designers today. The new Turkish body care line, designed by Jo Curti Studio, combines bold geometry, playful composition, and a curated color palette, turning the body wash packaging into decoration for customers’ bathroom space.