Poppi’s Founders Launch Jetty, a Hydration Drink That Doesn’t Take Itself Too Seriously

Published

November 10, 2026

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Allison and Stephen Ellsworth sold Poppi to PepsiCo for $1.95 billion, and their next act, Jetty, launched today with the goal of helping you drink more water.

Well, technically electrolytes.

Each 15.2-ounce bottle packs 310mg of potassium plus 100mg each of sodium and magnesium, and those numbers wrap around the shoulder like the fine print on a vintage tonic bottle. Every bottle fades from soft white at the top into a saturated flavor color.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover