Sweet Lydia’s

Sweet Lydia’s is a Massachusetts confections company that needed some sweet new packaging that would look as good as their one-of-a-kind s’mores and candy bars taste. Worstofall Design studio in Brooklyn created a upscale, but fun and artisanal brand. Being hand-made treats, the new packaging was designed to give the personal touch needed, but with the professional polish to compete on the shelves in big box stores. With new packaging Sweet Lydia’s went from her kitchen to a new bakery and sales increased 60% in the first five months compared to the same time period the previous year.