Since 2018, Old Fitzgerald’s Decanter Series has been the bottle bourbon collectors hunt down for their collections. So Stranger & Stranger had a tricky job of making a year-round, seven-year-old Bottled in Bond that feels just as special for a lot less.
The studio stretched the decanter’s scalloped shoulders and knuckled glass into a taller bottle, then swapped the glass stopper for a faceted walnut cap. On the label, the slanted red wordmark cuts across a quilted diamond shield, with an ornate brass key tucked behind it as a nod to the brand’s old slogan, “Your Key to Hospitality.”
I love that the key turns an old ad line into an invitation. This is a bottle that wants to be opened and poured, not locked away in a display case for who knows when. Luxury brands everywhere, from fashion houses to spirits brands like this one, are digging through their archives right now, and the smartest ones edit instead of reinvent.
