• Meurisse, the oldest Belgian chocolatier, was founded in 1845; however, the brand’s chocolates were unavailable from 2005 to 2020. 
• Adolphe Meurisse’s great-great-grandsons bought the brand back from Mondelez, and design agency Auge recently refreshed the brand identity and packaging, tying the design to Meurisse’s heritage while elevating it through immersive storytelling.

Belgium is renowned for its chocolate. The country’s oldest chocolatier, Meurisse, was founded in Antwerp in 1845 and became the first brand to celebrate a centennial anniversary in the land of chocolates. The chocolatier was sold in 1969, traded hands among different food companies, and then disappeared from the market in 2005.