FARINELLI Frizzante

Published

August 2, 2016

Filed under

If you’re not able to take a relaxing evening gondola ride, then this sparkling wine is the next best thing. Alexey Poteychuk developed the brand identity and packaging for FARINELLI Frizzante, a line of elegant wines with an Italian history.

Poteychuk wanted to create an emotional, sensory, and active product design that would practically transport consumers to a different place. The Italian roots of the brand are illustrated with the gondolier carrying barrels of wine in a traditional Venetian gondola, while the border of the label gives it an incredibly sophisticated feel. Gold foil is incredibly luxurious, and the classic font choices elevate the brand. The bright red in the FARINELLI name and on the muselet help for the gondolier, in his red and white striped shirt, to stand out even more.

Designed by Alexey Poteychuk

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.