Matcha is seemingly everywhere, but it’s been chasing the same soft sage look.

Good Spark‘s work on YOKO instead goes chunky, with a retro sticker system. The huge, rounded letterforms spelling YOKO are cut off at the edges of the tin, almost too big for their own container, giving the logotype a poster-like presence. That green-and-yellow combo, paired with cool powder blue for the refill pouches, is exactly what makes it stand out against a sea of pastel matcha tins. It feels like a fresh way to signal quality and specificity without leaning on calligraphy brushes or bamboo whisks, letting bold color and type carry all the cultural weight instead.