Fantasty treats really are straight out of a foodie’s fantasy. Cutting out the sugar content, while still maintaining delicious flavors, is Fantasty’s goal. But aiming to target a wide variety of consumers, they contracted PG Brand Reforming Company to up their branding game. Choosing to go with pastel colors and abstract art, they created a brand identity that would lure you in at first glance. One look at the flavors available, highlighted by quirky fonts and formatting, does exactly that.
PG Brand reformed the designs for Fantasty, a young Canadian trademark of keto and vegan products. Among the many are coconut milk-based hot chocolate, keto cake mixes, boosters, and protein shakes. The goal was to develop a packaging design for each keto product. We decided that keto foods are typically associated with an overload of information that does not incite emotions, but rather, overwhelms customers.
