Olive Oil is the type of condiment that oozes with opulence. I don’t know if it’s because of the Italian roots or the excellent taste, but either way, there’s an elegant aesthetic around the condiment. Chris Trivizas designed the packaging for Entelechia, an extra virgin olive oil. The dark emerald green bottle paired with the gilded details and illustrated crown showcase the olive oil’s quality and the care put into each bottle.
The Paschalas Olive Oil company specialises in the cultivation of olive trees and the creation of products related to olives. Inspiration for the symbol of the company logo was “the comb”, a tool used in the harvesting of the olives, indicating the personal care that exists from the first moment of this olive oil’s production. This symbol, however, has a double meaning semantically, as it resembles a crown. It thus symbolizes the exceptional quality of the olive oil, as a result of the entire production process, from picking to consumption. The gold color of the logo refers to the color of the olive oil. Entelechia: a word created by Aristotle that expresses the transition from flower to fruit until it reaches its completion, that is, becoming this extra virgin olive oil from the area of Gomati, in Halkidiki, Greece.
