The O Group, a strategy and design agency in NYC, created this promotional kit for Dove Deodorant:
“Dove enlisted a team of agencies, The O
Group and Cunning Communications, to create word of mouth buzz about
their new product, Dove Ultimate Visibly Smooth Deodorant, which
reduces the look and feel of underarm hair. The O Group was asked to
design a high-end package that would be sent to prominent influencers
in the beauty industry. The kit needed to sleekly deliver a product
sample along with an informational guide and USB drive.
