Even though this is a conceptual packaging design, the execution is quite beautiful. When typography can eloquently and sufficiently create a visual story for a brand, the packaging design feels considerably complete. Inspired by the magical feeling of a genie in a bottle, Ginie Gin used an ethereally wavy typeface and minimal colors to showcase the brand’s mystical undertones. Designed by Christina Dumont, my only complaint is that I want to taste and simply can’t.
Ginie Gin is an Arabian Gin with botanicals of Bergamot & Citrus – the branding centerpiece is the dynamic typography, that moved just like a genie coming out of a bottle – because the taste is magic.
