These illustrations look like they were pulled right from a children’s fairy tale book. Indeed Brewing Company turned to Minneapolis agency Duffy to help organize their beloved beers and communicate more clearly with consumers. The colorful, fun designs go beyond the packaging and actually make you feel like you’re going on a journey with each brew you try.

“Indeed came to Duffy asking for help in creating a master brand language and structure around their already popular, successful craft beer portfolio. Indeed’s beer can designs were iconic, artful and creative. They had a loyal following. People loved the unique art found on each product but what was getting lost was WHO was bringing the consumer each of these beers. The individual offerings were celebrated at the expense of the master brand.”