Because Brugge’s beer is known for its “magical elixirs,” the packaging needed a refresh to reflect its enchanted aesthetic. Designed by diggin, the dark label paired with a descriptively vibrant panel creates an engaging background, while the brilliant illustrations share a more detailed approach to the beer within. The playful typography styles create a balanced yet eclectic vibe, ideal for a beer that claims otherworldly energies.
Our friends, the founders of Brugge, embarked on a journey that would begin a great quest to make the perfect beer. We created a story inspired by the ancient Germanic travelers and warriors who went around the world in search of the “magic elixir”, and who at some point landed in the city of Brugge, leaving behind the stories of all their travels.
